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Resistance to change is a real deal breaker in the business world. And regret is its counterpart in the digital world.

Post 9/11, corporations invested heavily in their disaster recovery systems by accelerating the adoption of digital technology, virtual communication and remote-friendly work environments.

Most smaller businesses faithfully updated their websites, and upgraded their electronic systems and in-house applications. Conventional planning and daily activities deferred to common usage-based strategies, techniques and technologies, designed for predictable, day-in-day-out environments.

Then quite abruptly, "business as usual was cancelled". Giving rise to the long overdue, creeping commitment to data-and digitally driven business planning.

This is your brain on business disruptions

When Business As Usual is Cancelled

Our initial gut reaction is to retrofit our existing business model in an attempt to function within the disruption, hoping to "hang in there" until a return to business as usual".

By Sonia Sworak
Read more on LinkedIn

Cross-Section of Work Products and Services


VIEW WORK PRODUCTS AND SERVICES:
• Founders Report
• Scaling Business Plan
• Investor Pitch Decks
• Interactive Electronic Presentations
DunnAir Business Jet Completion Center operated within the aerospace and defense maintenance and service industry sector. Clients represented the Who's Who of jet ownership, some of the most noteworthy of which were AIR FORCE ONE for Presidents, Reagan, Nixon, Ford, Carter, and Bush Sr.; Rolling Stone Magazine; Merrill Lynch; MetLife; Coca Cola; 3M; Kimberly-Clark; and Prudential.
VIEW WORK PRODUCTS AND SERVICES:
• Market Assessment Report
• On-Site Property Visits, Interviews with Government Officials and All Photographs
• Business Plan for Recovery
• Investor Pitch Decks
Prior to September 2004, the Royal Oasis was regarded as a going concern. Investment in plant, property and equirment exceeded $69 million. The business plan addressed financing totalling $100,000,000.
VIEW WORK PRODUCTS AND SERVICES:
• Assisted Legal Counsel/Board Member
• Investor Pitch Deck

Aina Le'A, Inc. (NASDAQ: AIZY) is an "emerging growth company" as the term used in the Jumpstart Our Business Startups Act of 2012 (the "JOBS Act"), and as such, may elect to comply with certain reduced public company reporting requirements in future filings. The company acquires and develops land for development on the Kohala Coast on the Big Island of Hawaii.
VIEW WORK PRODUCTS AND SERVICES:
• Consultant to Board of Directors for Commonwealth Equity Trust (CET: NYSE)
• Managed Preparations for CET's Filing a Plan of Reorganization with Over $150 Million in Debt and More Than $200 Million in Equity Interest
• Liaised with Securities Counsel, Bankruptcy Counsel, 29,000 Shareholders, Brokers, and Accounting Firms
• Appointed by U.S. Trustee's Office, Sacramento, CA as Interim CEO

One of the largest cases ever filed in California's Eastern District.
VIEW WORK PRODUCTS:
• Creation of Policy Manuals and Procedural Guidelines
• Establishment of Security Protocols
• Branding, Website and Social Media Design
• Marketing Plan
• Print and Electronic Media Sales Campaigns
The storage facility was a start-up occupying ±62,000 sq ft of a converted K-Mart building, parceled into 30 different sizes of 260 storage units. Included RV and boat parking. I was responsible for completing the retrofit, launching operations and eventually managing the business.
VIEW WORK PRODUCTS AND SERVICES:
• Research and Document Client's Background Including Commendations, Citations and Media Presence
• Develop a Personal Theme and Brand
• Using Photoshop, Illustrator and InDesign
• Bio in Print and Electronic Formats
Mr. Spurgin requested a bio in anticipation of a potential board appointment. Given his expansive background and widely acknowledged community service, a conventional resumé just seemed inadequate. Thus the enhanced version of a bio.
VIEW WORK PRODUCTS AND SERVICES:
• Research Blogging Industry
• Identify and Position Topic
• Create Brand
• Produce 30+ Starter Posts
• Design Website and Social Media Presence
Yours truly wished to investigate the feasibility of attracting followers without the use of conventional marketing tactics: SEO, email solicitations and paid advertising. In four months a total of 1,700+ comments were recorded.
VIEW WORK PRODUCTS AND SERVICES:
• Liaise with Firms of Record: Securities Legal Counsel; Accountants and Auditors; Investment Bankers; and Brokers
• Manage In-House Staff for Production of Due Diligence Materials
• Prepare Broker and Investor Pitch Decks
• Prepare Correspondence and Collateral Material for CEO • Prepare Team for "Dog and Pony" Shows
West Coast Realty Trust Inc. is a real estate investment trust, or REIT which will specialize in the ownership, acquisition, management and financing of necessity-based retail properties in the Western United States.
VIEW WORK PRODUCTS AND SERVICES:
• 62 Page Market Assessment Report
• On-Site Property Visits, Interviews with Government Officials and All Photographs
• Branding
• Business Plan and Investor Presentations
• 2 CD Rom Interactive Pitch Decks
Principals located in the U.S.A. and Spain commissioned a business plan, market assessment and investor materials for two undeveloped properties located in La Paz, Baja California Sur, Mexico.
VIEW WORK PRODUCTS AND SERVICES:
• Numerous Websites, Promotional Material (Print and Electronic), Market Research Reports, Investment Packages, and Electronic Presentations for Parent Company and its Subsidiaries Including Raw Land, Restaurants and Hotels
• Elevated CEO Presence on LinkedIn from 76 to 5,000+

University Capital Management, Inc. is an all-inclusive company engaged in the ownership and management of properties throughout California, Nevada, Hawaii, and Oregon
VIEW WORK PRODUCTS AND SERVICES:
• Market Research Report
• On-Site Assessments and Interviews
• Interactive Electronic Investor Presentations
Samaná Bay is located on the South Coast of Samana Peninsula, Latitude 19° 10' 0 N, Longitude 69° 25' 0 W in the Dominican Republic. Accessed at the time by helicopter only, the client commissioned a review to determine the feasibility of financing a beach development property.
VIEW WORK PRODUCTS AND SERVICES:
• Research all available free video software
• Learn and apply digital animation techniques
• Create standards of measuring online effectiveness

Launched on YouTube.
VIEW WORK PRODUCTS AND SERVICES:
• Guest Speaker, Conferences; Featured Speaker, Ceremonies, Awards and Banquets
• 1 - 3 Day Interactive Workshop Presenter

My remarks and speaking style spring from a 30+ year collection of solid experience and personal musings in business, government and education. Along the way I've cut my teeth on everything from restructuring established, publicly-traded companies, prepping newbies for initial public offerings and board representation; to building business plans, websites, brands, and digital content galore.
Tucson, Arizona • INVESTMENT BUSINESS PLAN • SCALINGFreeport, Grand Bahamas • INVESTMENT BUSINESS PLAN • RECOVERY Waikoloa, Hawaii • INVESTOR PITCH DECKPublic Company • U.S. TRUSTEE APPOINTMENT: RESTRUCTUING AND REORGANIZATIONSelf-Storage • START-UP, BRANDING, SALES, MANAGEMENTClient: Personal Branding • INTERACTIVE AND PRINT BIOBlog • START-UP, BRANDING WEB DESIGN, SOCIAL MEDIASacramento, California • INITIAL PUBLIC OFFERING (IPO)La Paz, Mexico • MARKET FEASIBILITY ANALYSISEstablished Business • WEBSITE DESIGNS, LINKEDIN, ANNIVERSARY COFFEE TABLE BOOK Samaná Bay, Dominican Republic • INTERACTIVE PITCH DECK Blog • ANIMATED VIDEOUnited States and Canada • PUBLIC SPEAKER • WORKSHOP PRESENTER

Just Sayin' Blog


Just Sayin' Blog

Acknowledgements


Terry Knight
Media Personality

Why All Broadcasters Are Not Created Equal:
Meet Terry Knight

I've yet to meet anyone like Terry Knight who knows everyone, everywhere and can accomplish anything - willingly and without hesitation. Couldn't ask for a better friend and ally in the midst of restructuring a half billion dollar REIT. As producer and marketing specialist, he's served Northern California KFBK listeners for 21 years, hosting the region's premier real estate talk show.


Dave Hanlon
International Consultant

What Does it Take to be a Global Leader?
David P. Hanlon Has it All

I first met Dave in 2005 in Freeport, Grand Bahama Island while preparing a business plan for reviving the Royal Oasis Resort and Casino. To describe him then - and now - as anything less than the superhero of the hospitality industry would be akin to referring to Einstein as just another physicist.


Edward (Ted) J. Costa
President
Board of Directors
San Juan Water District, California
2018 - 2022

Who is Ted Costa?

This article was originally published in 1994. I had the privilege and honor of serving on the board of People's Advocate (PA) with Ted for twelve years. I penned this early in my tenure with them.
To this day, Ted has continued to serve as an invaluable resource for the people, the press and even the politicians.

"Well, the goals of People's Advocate (PA) are really this. Paul (Gann) laid them down, he said that when he went to the capitol and he looked around, he saw every special interest was represented there. He saw the unions were represented, the corporations were represented, local governments were represented- it's big business for local governments to lobby the state. All the special interests had their lobbyists at the state capitol. So he said, "The people need their advocate".

- Source: California State Archives State Government Oral History Program, Interview with Edward Costa, 1990.